June 23rd, 2008 Amanda Stem Posted in Uncategorized No Comments »
June 19th, 2008 Amanda Stem Posted in Uncategorized No Comments »
June 16th, 2008 Amanda Stem Posted in Uncategorized No Comments »
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We are all familiar with the 80/20 Rule. 80% of homes sales are made by 20% of the agents. I believe it’s more like 90/10. After looking at most of the Real Estate companies around us, I observed that 90% were members of the “coffee club” and the 10% were out hustling. There is a reason that top producers are on top. Here’s a look at the top 10 habits of the 10% club: 1. The top 10% are committed to learning and implementing proven selling techniques on a daily basis. They don’t “wing” it and they realize that they need a process to be successful. They have planned and practiced answers to common objections and know how to ask the right discovery questions to uncover needs, wants, ability and urgency. They are pro-active closers and follow up to bring customers back for a 2nd look. When the market is good, they still work on their skills and refuse to be slackers. They ask for referrals, self prospect and continually build relationships. 2. The top 10% know their competition inside and out. When a customer says, “Company XYZ offers _________ or has________ the 10% club knows how to highlight their uniqueness and why their company is tops in every category. They realize that their customers are out looking every day and know a lot about the market. Top sales agents need to always be one step ahead. 3. The top 10% learn a minimum of one new idea each day and use it. They have a personal sales library of tapes, CDs, DVDs and books to learn from on a daily basis. School is never out for the 10% club member. The difference is, whatever they learn, they actually use in the field to make more sales. They never say, “I’ve been in sales for over blah, blah, years…I don’t need to listen, read, attend, etc” This group always strives for excellence. 4. The top 10% subscribe to and receive tips, techniques, and newsletters from the top sales trainers. They attend board education functions, company programs etc. Constantly seeking out new ideas to help their business 5. The top 10% spend more time asking questions then asking for the sale. They understand that a sale is made only after a customer’s needs are known. They know that uncovering a customer’s “situation” (Why are you moving? How many are in the family? Is your current home on the market? Did you have a job transfer?) They learn what the customer’s needs are and where to focus the presentation. They are wonderful listeners and realize they can learn so much more about their customer’s needs if they will take a breath and focus 6. The top 10% focus on their client’s needs and wants. They have an attitude of serving rather than selling. They are professional problem solvers and project a caring, concerned attitude rather than making their next commission. They go over and beyond their job description and stay in contact with customers with new solutions and ideas that will help them. They have the highest referral rate because their customers see them as a trusted “friend”. 7. The top 10% know their numbers. They keep track of how many calls they make each day and how many appointments they set. Knowing their numbers allows them to handle rejection better and also the worth of each call and/or appointment. 8. The top 10% welcome feedback. They know that the best way to improve is to listen and self-critique themselves in the real world with a “real” customer. 9. The top 10% use their time wisely. They are organized and prepared. Being anything less wastes valuable selling time. They set aside time at the end of the day to prepare for the next day. They prioritize their calls and appointments and write a To Do list. They aren’t distracted by all the interruptions because they have a daily success plan and follow it. 10.The top 10% are upbeat and positive. They are not whiners and chronic complainers. They know that positive results come from a positive outlook. When they make a mistake, do poorly on a listing appointment or lose a sale, they don’t beat themselves up. They use this information to improve their strategies. Are you in the 10% club? Membership is open to any sales agent who wants to win and not whine |
June 13th, 2008 Amanda Stem Posted in Uncategorized No Comments »
I want to thank all the agents who stepped up to the plate and bought tickets/raffles to the CMN party being thrown by the West Milford office… We still have some tickets to sell, so I am reaching out once again to ask for your help….
The event is June 19th from 6pm to 10pm, thats next Thursday, but you must buy your tickets by this Friday of this week. Those giving agents, who do want tickets, see your office Director of 1st Impressions…
Remember you get by giving!!!
Last year they raised over $25,000 for Children’s Miricle Network; I would like to see them exceed that this year.
June 11th, 2008 Amanda Stem Posted in Uncategorized No Comments »
Look for local agents who are listing, marketing and selling in your community even if the market is slow. Ask several of them to make a "listing presentation" to discuss your home’s value, justify their numbers and explain how they would market your property
UNDERSTAND THE REAL MARKETPLACE
To negotiate effectively, you need to know up-to-the-minute sale prices - not just what your neighbor’s house sold for last year - and the deal-making behind them. For example, two homes may each have sold for $400,000, but if one owner gave a 3 percent credit for deck repair and a new furnace, that’s a $12,000 reduction. Your agent should be knowledgeable about the details of sales in your area and be nimble enough to revise the marketing plan for your home to reflect changing conditions.
SWEETEN THE DEAL
BE FLEXIBLE ON THE DEPOSIT
To "bind" a deal, the buyer should put down a deposit (separate from the down payment), which varies widely depending on the local market. You’d like the biggest deposit you can get, but in a slow market you may have to settle for less.
MONITOR AND UPDATE YOUR LISTING
If it’s April, you don’t want the photo of your house on the Multiple Listing Service displaying a snowman on the lawn. An out-of-season picture is a dead giveaway that your home has been on the market for awhile. And with many buyers doing their first "look-see" on the Internet, the quality of the photos is paramount, too.
June 6th, 2008 Amanda Stem Posted in Uncategorized No Comments »
The high price of gas is certainly a concern when budgeting for summer road trips. Another concern for many is the cost of tolls. With the introduction of Easy Pass many people who travel toll roads regularly only stop to think about it when they have to reload their Easy Pass account. For people who traveled toll roads semi-regularly in the past the use of tokens provided a slight discount to the cost.
Tokens have not been sold since 2002, but they have continued to be accepted. The New Jersey Turnpike authority is going set a date as to when those tokens can be used. It is expected that they will no longer be accepted as of the end of this year.
June 4th, 2008 Amanda Stem Posted in Uncategorized No Comments »
June 2nd, 2008 Amanda Stem Posted in Uncategorized No Comments »
High gas prices and the state of the economy are beginning to play a roll in planning for summer activities. Since leisure activities are luxuries to many families they can be the first thing to go when belts need to be tightened. Six Flags Great Adventure is doing something to help families enjoy some recreation in the tight economy. They have lowered their ticket prices by $10 to ease the cost of spending the day at the amusement park.
As gas prices rise many summer vacation plans are getting cancelled or being modified. Many drivers will be putting off road trips this summer and planning to stay closer to home. Six Flags Great Adventure offers a great alternative to driving long distances to out of state theme parks.
The Theme park lost money last year and has been looking for ways to attract more visitors this season. One of the ways they are doing that is by marketing the park as a high value entertainment source, close to home. It is possible that the high gas prices could turn out to be a benefit to local attractions this year keeping local spending local.
May 30th, 2008 Amanda Stem Posted in Uncategorized No Comments »
May 29th - Basking Ridge meeting in new office space (12 - 1pm)
May 29th - Re/Max night at the ballpark (Patriots game starts at 6:05pm)
Let’s talk about talking to people today. Icebreakers, networking, getting to know peopple, reunions, litening, coversationalism, empathy, etiquette… Remember, he (or she) who talks dominates the conversations, but he who asks the questions CONTROLS the conversation. The key is to be genuine in your interest. There is a beauty within all. Your job is to find it. There is strength in all people. Your job is to find it. Be really involved in your listening. Try to memorize what you found out. Knowledge is power. You know the answer…. Yes it’s F.O.R.D.
FORD
F= Family
O= Occupation
R= Recreation
D= Dreams
Family: So do have children? What do you do for the Holidays? Family around here? What was your wife’s name again?
Occupation: So what do you do? How do you spend most of your time? Do you enjoy what you do? What do you do that applies to any job? What’s a typical day look like for you? Tell me more about what you do on a daily basis at your position.
Recreation: So what do you do when you aren’t doing what you do?
When you aren’t working, what are you doing? Do you play golf, tennis, or what do you do to stay active?
Dreams: What do the next 5 years look like for you? Still working on your scrap booking? Did you meet your expectations at your job this week, year, etc. What’s next for you? Have you made a list of 100 things you’d like to achieve in life? Great! What’s one you are going to get this year? or No? If you were making this list, what would be one thing on it?
With this simple acronym you can learn many powerful things. You can be the best conversationalist on the planet! Ask, listen, and learn. Compile a mini-database in your mind when you are talking to them. Then, when you are away (restrooms are great Networking Recording Facilities
Write what you learned on the back of their card. Where you met them should go on there as well. Put that into your database at your office.
What do you do after you meet them?
You follow up with a handwritten note, and more specifically, a PWR note (Personalized, Written, and Relationship-building). Rather than just saying, "Nice to meet you" or "Thank you," you want to truly begin building a relationship with that person. Acknowledge what you ADMIRE and what you NOTICED about that person in your note. Try to write the entire PWR note without including the words "I", "We", "My", or "Mine".
Sample:
Bruno,
It was a pleasure meeting you at Biff and Buffy’s housewarming party. Your stories of your home town, …… were amazing. 1 Stoplight! Your love for your family is obvious and your passion for what you do is motivating. As you continue to strive for that 10th sale this month, just know you have support all around you. Take care
May 28th, 2008 Amanda Stem Posted in Uncategorized No Comments »