You Won’t Read This Article

Recent studies show us that people on the Internet do not read. According to social media website Mashable, users read 20 percent of a webpage before moving on. “We spend 15-20 seconds on a webpage before we move on. We are a global planet of fruit flies.”

There are plenty of buyers and sellers online looking for a reliable realtor to help them sell their home in a turbulent market or find that perfect house in an uncertain economy. How do we distinguish ourselves from the thousands of real estate professionals with an online presence?

The answer is social media. PR professional Steve Rubel suggests being “a source of knowledge” through social media. If your friends, followers, and readers know that you’re in-tune with the industry, then they’re more likely to turn to you when they need real estate advice. If your ‘fans’ see that you’re constantly updating your online presence with more information and content, they’ll be more likely to think of you when they decide to invest in a property. 

RE/MAX of New Jersey Associates get the chance to listen to social media expert Gary Vaynerchuk guide them through the steps to establishing an online presence and reaching a new audience. The Tech Rally on September 15th is exclusive to the RE/MAX of NJ Associates and features Vaynerchuk, real estate coach Tom Ferry and an afternoon session with Google. More information on this event is available at www.remax-nj.net/techrally. 

As of 2010, 90 percent of buyers and sellers were online while more are following in the same footsteps. We can’t afford not to be there for them.