Top 5 Must-do’s When Selecting a Real Estate Agent

While getting your home sold is the number-one priority for any home seller, having the right person in place is the first, all-important step to achieving maximum results. But with so many real estate agents to choose from, how do you ever know if you are picking the best one possible?

If you are getting ready to sell your home and are in the process of looking for a real estate agent, follow these “must-do’s” to ensure your agent is equipped with the necessary skills to effectively sell your home.

1. Do Select a Marketing Agent. Demand that your agent is fully committed to being your marketing agent—not just to getting your home to sell, but to helping your home sell for more. Marketing agents leverage the laws of supply and demand. Your marketing agent will create the optimum competition for your home and will encourage all other agents to sell your home.

2. Do Select an Effective Real Estate Negotiator. If your marketing agent has a fiduciary responsibility to only you, demand that their full negotiating efforts are focused on your benefit. Your agent should leave the interests of the other party in the transaction to the agent representing them, however, your agent becomes more valuable to you through the effective way in which they engage the other party to the transaction on your behalf.

3. Do Select a Property Promotion Specialist. Demand an agent who is committed to robust off- and online marketing of the properties they represent. Insist upon a comprehensive marketing plan that is customized for your property’s distinctive characteristics. And remember—no two homes are exactly alike, so demand a tailored marketing approach for your home.

4. Do Select One Who Sells Homes for More. Demand that your prospective agent can point to a significant number of homes they have successfully marketed/sold. In addition, make sure the prospective agent is focused on selling your home for more.

5. Do Select Great Service and Great Skill. Although you want your doctor, lawyer or pilot to provide great service, their professional skills are of far greater value. Carry these same skill-based expectations when you are selecting your real estate agent and demand high-level real estate skills.

If you keep these ‘must-do’s’ in mind while picking your real estate agent, you will be sure to choose an agent who is focused solely on you and getting your home sold. As a Member of the Top 5 in Real Estate Network®, I possess all these skills and more. If you are interested in receiving a free copy of the Top 5 publication, What Every Home Seller Should Demand…of Their Real Estate Agent, please e-mail me. Please also feel free to forward this e-mail to family and friends who might benefit from this information.

Please disregard this information if your home is presently listed with a licensed real estate agent.

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