This week at Classic:

I will be in NYC at the leadership conference. For those who are going on Thursday, please take advantage of all the great sessions, and do not worry about going to mine… you can hear me anytime.

               Having the right mindset!!!!!

Many of you are continuing to experience market challenges. What is your attitude about your market? Does it need a lift? I have often heard it said that the toughest real estate you will ever manage is the six inches between your ears. Succeeding in a down or challenging market depends on more than your expertise and skills…just as important is your mindset!

Consumers everywhere are looking for positive news from positive people. So what are you doing to put out the positive message? What does your marketing say? I challenge you to find the good in your market and talk it up! You will be an irresistible magnet to those who really want to buy and really want to sell.

In addition to your mind "check up", do a listing "check up". In your gut instinct (and you know what it is, deep down inside), are your listings priced to be one of the two best buys in their price range and neighborhood? If not, what will it take to get them there? Pricing is the name of the game right now! Don’t take listings that will just sit there! Are your listings presented beautifully to the market? A great expression used in the staging world is, "the price to stage a property is much less then the first price reduction done on a home that has not sold". As Realtors, it is one of the ways we can offer value. Providing connections to stagers and facilitating a "face lift" will create huge loyalty and results! These added services will go a long way to have our Sellers understand the value in hiring us as professionals.

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