John Bendall owner of Re/Max Classic Group and Ralph Roberts discuss Branding yourself like a Superstar.

When agents ask me what they can do to improve their business I can’t go back to this topic often enough.  You need to treat your business like a business and that means branding yourself.  Self promotion is one of the most important things you can do to improve your business, but it is also one of the easiest to put on the back burner.  There are many more demanding things that you can spend your time and money on so it is important to make a decision to make self promotion a priority.

Where should you begin when branding your business?  You can start with something as simple as handing out your business card.  Make yourself available as a resource for the local paper or even an association newsletter.  Take advantage of any opportunity to establish yourself as the area expert.

Another resource for self promotion and one of my favorite is the internet.  Internet advertising is inexpensive and widely used by potential clients.  Ralph Roberts recently spoke about his extensive web presence in a recent article on RIS media.  “Home buyers and sellers often perform research on the Internet long before they begin seriously considering buying or selling a home. By establishing a Web presence, you step into the buying cycle very early on and significantly improve your chances of winning the listing or selling a home to a buyer. Every salesperson should have at least one Web site or blog. I have over 200.”

Roberts also suggest putting your phone number and e-mail address on all the marketing you produce.  “That makes some salespeople a little nervous, because they don’t want everyone calling them at all hours of the day and night. I have assistants who handle much of the added work, and I strongly recommend that you do the same.  Yes, having to field calls, answer questions, talk with reporters, write articles, and do all that other self-promotional stuff requires more time, energy, and effort, but if you want to be a top-producing agent, that’s what it takes.”

For the complete article visit http://rismedia.com/wp/2007-11-16/how-to-brand-yourself-a-superstar/#more-24799

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