John Bendall owner of Re/Max Classic Group offers advice on Creating Quality Marketing Material.

Sometimes the focus on getting something into the hands of potential clients obscures the message we are trying to promote.  Make sure to carefully consider what your marketing materials are saying about you before you shoot them out there.  “In order to differentiate your business from the litany of competing materials, you need to give customers a reason to trust your brand. Your marketing materials only represent the beginning of a much larger dialogue with your customers.”

Learn as much as you can about the clients you are trying to reach.  That way you can cater your message to speak to them.  Studying the demographics of an area you are farming will help you to learn about the people that live there. You want to create a call to action, so you need to know what will motivate potential clients to take that action. 

Provide quality information.  Set yourself apart from other agents by providing potential clients with information they really want.  Then when they are ready to make a move your name will be connected with quality.  Make sure that any information you provide them with is accurate.  You don’t want to spend any of your advertising dollars discrediting yourself.  If you make promises in your marketing materials, make sure you can live up to them.  The word of mouth of a dissatisfied client will do far more to harm your business than exaggerated claims will do to build it.

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